AI Insights · Timothy · April 2025
Top 5 Beauty Retail Apps on Android in Estonia: Q1 2025
Explore the performance trends of top beauty retail apps on Android in Estonia for the first quarter of 2025, based on Sensor Tower data.
In the first quarter of 2025, the performance of beauty retail applications on the Android platform in Estonia showed notable trends across various metrics, as reported by Sensor Tower.
Notino: perfumes and cosmetics saw a significant increase in weekly downloads. Starting with 210 downloads in early January, it reached a peak of 864 by late February, indicating a growing interest among users.
MAKEUP - Beauty without limits maintained a steady download rate throughout the quarter. Weekly downloads fluctuated slightly, starting at 10 and reaching up to 63, with a slight dip towards the end of March.
Dermosil experienced a more modest download pattern. The highest number of downloads was 72 at the start of the quarter, with a consistent decrease, settling around 33 by the end of March.
Douglas Eesti had a varied download trend, peaking at 108 downloads in early February, with fluctuations throughout the quarter, ending at 79 downloads.
Oriflame displayed a stable download pattern, with numbers peaking at 55 in early February and tapering off to 21 by the end of March.
For more detailed insights and data, visit Sensor Tower's platform to explore these trends further.